How to create a global trend on Google+
Ever wonder how to get a #hashtag trending across a social network? Here is a brief look at our #007riday campaign to bring the world together for the 50th Anniversary of Bond!
Step 1: Start using your #hashtag
Over time (about 4 months) we run campaigns on the hashtag #007riday with a great group of lovers of Bond.
This enables the hashtag to be accepted by the culture, even it is looks a little odd!
Tip: Create a brand page. and it will help you to build support.
See here how the hashtag makes sense in the form of a logo!
And then Philip Lewis made this logo so much better…
Step 2: Create an Event
Next, create an Event on Google+ and begin to invite people to the event a week ahead of time.
A reminder goes out the day before the event; and people are notified with every new comment you make on the invite – good tip!
Step 3: It’s trending!
People post and the trend hits the top (ok, there is a bit more to this but I will explain again…)
The initial phase requires a bit of effort but after a while you see this:
Step 4: Experiment with the trend
Then you can play with the trend!
When I saw #007riday temporarily get knocked off the top, I thought I would have some fun…
Step 5: Brands and Influencers take on the trend
Watch brands, bloggers and other top influencers jump on the trend!
A large UK insurance business joined in, just building brand awareness.
With almost 2 millions +1s, they relate on a Bond style Martini.
Vanity Fair was another interesting on to join in on #007riday as well, sharing their favourite Bond moments.
And many more brands joined in, including the RAC in the UK.
Over the past couple of weeks, I am seeing trends being picked up more and more on Google+.
I guess now, they are being used more and more by agencies.
#starwartuesday (one trend I have been building for 6 months) was picked up by Kmart this week again) as well. So, what does this mean? I think things are changing folks! If you understand what is happening you with be in a good position to utilise it yourself, or maybe consult on it for others.