…and how Google+ and brings people together in new ways.
This is a brief article how concepts codify activities and could even bring people together.
I lot of people have been asking about the concept of commoogling this week, so I hope this explanation will help.
Imagine this…You just moved into a new village/town/city. You have your own place (Google+ profile) but you may not have met many neighbours as yet.
Just like when you meet people in the street and exchange a few words, you really start to get to know them better when you interact with them: a few key things about their family, what they are passionate about, what they do for work etc.
This will be the same within the Circlevserse (a word I learned from +Jaana Nyström).
Whether you are a web designer, an artist, a teacher, or plumber you are part of the community.
This is part of what commoogling is all about: it is about knowing your neighbours and supporting each other.
But there is something else happening on Google+ as well…
When we begin to truly connect with one another, we can learn from each other, sharing information/knowledge/hints and tips; and, as is occurring in my own world, there will be opportunities to bring people into projects we are working on. In other words, I believe through commoogling we will find our teams for the new social system that will be emerging due to Google+ technology.
The more we help each other out, the more we form a collaborative culture.
So, why would we want to collaborate? Well, let us consider the alternative – that we block information flow, potentially cutting off from the opportunities to ‘pro-gress’. This could lead to stagnation or even re-gression.
“But”, I hear you say, “whatever happened to the concept of survival of the fittest?” Well, that has its place in genetics, but increasingly the view that people ‘do better’ working together has been taking hold.
American writer Richard Hofstadter says “Such biological ideas as the ‘survival of the fittest,’ whatever their doubtful value in natural science, are utterly useless in attempting to understand society…Social improvement is a product of advances in technology and social organization, not of breeding or selective elimination …”
So, could it be that the dominant meme (meme=concept of thought or behaviour that replicates through a culture, coded by Richard Dawkins in The Selfish Gene) for over a century has been ‘survival of the fittest’ is increasingly being displaced by the meme that collaboration will get more people to experience their potential. (Although, maybe survival of the fittest has morphed into who can collaborate the best!)
How this applies to Google+
On Google+ we have so many modes of communication we can embrace including:
- Posts with impactful images
- Hangouts, including screensharing/presentations
- Shared documents
- Videos on YouTube
To name just a few!
But Google+ is not just a system, people are integral to it all. It is their posts, their links, the interactions they have with fellow members that is creating the culture, as well as sub-cultures.
Suiting many different purposes and personal communication styles we can mix and match but so often with one common purpose – bringing us closer together. What will be interesting is see is how many collaborative projects will be created over the years to come. With such a supportive community to new people as well as each other, the possibilities are phenomenal. This, in turn will enable more people to earn a living doing what they enjoy.
With the +1 being a way of tracking the process of attribution of contact to information, the emerging social structure could well look rather different to the one we have currently.
Also, many teams will come together around a common purpose, for a period of time. The nature of influence of the teams to achieve their joint outcome will be determined by their intent, will, drive etc. But key on Google+ will be the role of the member’s RippleRank i.e. how much influence a person has around e.g. a post getting shared onwards. So, the nature of individuals in the teams will be a determining factor in how information is transferred. This information will even influence other people’s decisions when it appears for their network in ‘Google Search’ itself.
The question will be whether you have ease of access to ‘meeting’ with people to whom you will relate, and vice versa. Seeking out influencers for one’s own sake i.e. not around collaborative work in some way, could well lead to a short term relationship as it is possible continuous ‘relating’ is required for reciprocation on an emotional level.
Embracing diversity and appreciating difference is key to the rich tapestry of life; I know I have only met a fraction of people who would truly enrich my life and look forward to hanging with more people soon.
“Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it’s the only thing that ever has.” – Margaret Mead, American cultural anthropologist.
When it comes to Google Search, you will increasingly find that the world’s information will be indexed upon who you have in your Google Plus circles, and who has been ‘recommending’ content through sharing it. When people team up naturally as they relate, well that is when the power of commoogling will really come into play.