Complete User Guide to your YouTube Channel

 

YouTube channelI have been working with clients lately to Google Plus their business and part of the process involves linking up to YouTube.

The initial process of linking a Google+ account and a YouTube account is very simple indeed. There are, however, quite a few things I have learned along the way. If you are a business looking to make the most of your Google+ experience, an individual looking to get all your ‘ducks in a row and ready to quack’, or a consultant who wants to guide people on their way, then this is for you!

Introduction and overview

The relationship between Google+ and YouTube

It  is worth pointing out that YouTube is owned by Google. Yes, you may well have known this but the seamless integration of Google+ principles throughout all of Google’s products and services is something that can take a while to get your head past.

When it comes to YouTube, the video content that you share can be shared to specific individuals, groups (circles/communities), anyone who has the link, or ‘public’. Also, when the YouTube linked to a Google+ account that has ‘Google Authorship’ there could well be a lot more juice for search engine results. If you have a clear head shot on your Google+ account then you will be eligible for authorship and don’t need to do anything. Note: you can also get authorship when you link your account to your website, and any websites to which you contribute content, as well.

Here is the Ultimate YouTube overview video:

Ok, so now you are sold on linking your Google+ account to YouTube, but there are some really neat opportunities along the way. So, simply follow this step-by-step guide…

YouTube_logo_standard_white

Getting your account set up to meet your needs

There are a few options you have here (see below) and as such you will want to think about your YouTube channel name. Once you have read step 1-3, simply choose the option that will work best for you.

Step 1 Get ready to link your Google+ account to your Youtube channel (you have 3 options)

You do this by logging into YouTube with your Google+ credentials.
BUT do not click anything else YET! Read on…

Step 2 Secure the name of your company/page, if you don’t want it in a person’s name
Come to the upper right of the screen, click on your name and then, below it, click on ‘Channel’
Once you have pressed ‘channel’ DO NOT continue, you need to click the tab that says ‘change the name’ – then change it to your brand (assuming you logged in under your name).
This enables you to have a branded channel.

Step 3 Choose the best name you can if your ideal name has gone

You may well find that many names have gone and if you wanted ‘Zippitydooda’ you may find you get offered ‘Zippitydooda123′ etc. instead. Have a think whether this is the ideal name for your channel, and know that as soon as you get on that hasn’t gone it will be chosen.
So note: you don’t get a second chance so be careful what you choose!

Note: read below in concern of making sure your name is secured for your YouTube channel as well.

Option A – without having your Google+ Profile linked

Option B – with your Google+ Profile linked

Option C – with a Google+ Page linked to YouTube

Ok, this is just being rolled out as an option.

Firstly, you will need the account you are logging from to be a manager on the Google+ Page.

Then you need to click this link when logged into that account.

http://www.youtube.com/account_advanced

Does it say ‘Beta’ and a blue button saying you can connect? Well, you can connect and choose the Google+ Page name. If not, you have to wait!

For more information Youtube Blogspot here.
And Google+ Page and Profile Names general advice HERE.

PLEASE NOTE: the process is constantly changing and I’ve just learned that even when you name the account you may not have secured the channel name! As such you will also may well need to go to ‘YouTube settings’ then look at ‘Advanced settings’ and choose ‘custom URL’ – this is the name of you YouTube channel. Simply change it from the string of numbers/letters to what you want to see.

Next is Step 4:

Get your YouTube channel looking right

Add in an image, add in external links to the channel e.g. twitter, Linkedin, etc

Step 5 Link a website to your channel
This is a key step. Go to: http://www.youtube.com/account_features, then select ‘associated website’. Press ‘link’. Then you will be prompted to verify your own the website.

Step 6 Enable ‘monetization’ (important!)

You may never want to actually monetize the videos, but doing this step gives you more right in general, including: a) uploading customizable thumbnails and, b) ability to link a website to video channel – enabling you to drive traffic to your website using annotations
Do this by going to http://www.youtube.com/account_monetization under the ‘YouTube settings’ tab.

Step 7 Associate your YouTube channel with an external website

This enables you to drive traffic to your website through annotations. Very handy to do this straight away, so choose the ‘annotations’ tab and then you can ‘enable your account for external annotation links’. Next click on ‘enable’
Here is the direct link as well: http://www.youtube.com/account_associated_website

If there is an issue, return to ‘associated website’ step above and ‘refresh’ until you get the green button.
Note: when doing the annotations you may need to add in http:// before the web address.
Once you have done this, you can use annotations to encourage people to visit your site, or even land on a page set up for purchase.

From there you can ‘upload’ your videos and refine how they are displayed, including adding in advertising of other videos during playlist. Also, another tip that that could help give you more ‘sales power’ during the videos is showing another video during sections of all of them (they appear as a transparent icon on the screen). To set them up, go to ‘YouTube settings’ and click on ‘InVideo Programming’ and you’ll be guided from there. 

Also, if you use Google Adwords, you can a) advertise the videos by clicking on the ‘All video campaigns’ tab in the lower left and then b) link the YouTube channel with your Adwords account.

So…

I suspect that search results of videos will more and more be based on your Google+ activity and as such, getting your ducks, as a person or a business, nicely in a row generally will mean you are ready for the opportunity. 

How to upload a video:

 

How to embed videos into your website:

This is how you too can embed videos into your website (just like you are seeing now), using Worpress as the example:

How to create a hangout-on-air, integrate with a Google+ event and set it up on YouTube

This will be especially useful if you have already started to use your YouTube channel for broadcasting…

How to take a Google hangout, download an MP4 and use GarageBand to convert to an MP3

Once you have broadcast a hangout, or have another video on YouTube, you may like to strip out the audio and send it to people. I use this method to give me the MP3 file I need to upload as a Podcast. Even if you don’t use GarageBand, you will still see the process you can follow.

YouTube channel hints and tips from Ronnie Bincer, interview by Martin Shervington

Next, here you have a load of YouTube hints and tips for Google Plussers, with Ronnie Bincer
This is well worth the hour. Trust me!

 

New: Listen to the podcast…

Download Podcast

 

Website for Ronnie’s services: www.TheHangoutHelper.com/Services

Google Keyword Tool – Adwords

Site Ronnie uses for creating Video Transcripts:  www.Speechpad.com

Ronnie’s YouTube Channel: www.youtube.com/videoleadsonline

Google Plus Community called GooTubePlus 

Transcript with YouTube channel hints and tips, with Ronnie Bincer

Martin: Hi. This is Martin Shervington and today we are with Ronnie Bincer. And he’s going to give a load of YouTube tips, particularly for people who are already on Google+. And before we get to Ronnie, I’d just like to say hello to everyone in the room. George Cohen, how are you doing?

GC: I’m doing well. How are you?

Martin: Very good indeed. Now you are in the video world, so this will be interesting to hear your thoughts after the event as well. And then next to you we have George Seppich.

GS: Great to be here, Martin. Ronnie, and the rest of you.

Martin: Yes. And then Linda Dee. How are you doing, Linda?

Linda: Hi. It’s a pleasure. Thanks for having me.

Martin: Well, thank you for coming along. And Marilyn, how are you?

Marilyn: Good morning. Great.

Martin: Great. That’s very good. Sunny Californian morning by the sounds of it.

Marilyn: Absolutely.

Martin: Yes. And then we have Nazim. How are you doing, Nazim?

Nazim: Great. Honored to be here.

Martin: How is Milan today?

Nazim: Great, but.

[inaudible]

Martin: Still Milan. Let’s not complain. And then there’s – put Ronnie on center stage. Ronnie, welcome. And thanks for saying you would do this session with us. Are you ready to be grilled? Are you ready to have how many years’ experience – 7, 8 years of YouTube experience – pulled out of you in this next however many minutes?

Ronnie: Yes, we are going to try to pull out all 7 years.  YouTube’s only been around for 8. I’ve been around on it for about 7.

Martin: Well, that is. It’s going to be great, Ronnie. I am, you know, I’m excited about this, because there are a lot of questions that – I’ve put the event on for me so I can ask you loads of questions, and how I could do better on YouTube. But I know that many people are going to really benefit. So it’s appreciated.

So kick off, do you want to give a little bit of background about what you’ve been doing over those 7 years on YouTube?

Ronnie: Sure. That’d be helpful I think. I started my journey on YouTube as a Video SEO guy, which means Video Search Engine Optimization. And I did that for different companies that I worked for, and eventually did it for myself as a consultant.

And so I looked at YouTube in the marketing perspective as to what can I use the videos for to get a message across to help people learn what I needed them to learn. Or asked them for certain call to action – those kind of things. And I wanted to make sure that my videos showed up high on the search results for my clients or for the company that I was working for. So that’s really how I first started with it.

Then I kind of grew into the realm. And before that, just to back up because this will be (I think) pertinent. Before that, I had spent quite a bit of time in my life training people how to use graphics programs. That was a travelling trainer. I went all over the world and I trained people how to use Photoshop and things like that. So I developed this skill of explaining technology. And that’s been helpful, especially for me here on Google+. So now we fast forward.

We are in video SEO world. And then Google+ comes out. So when Google+ first came out, I looked at it from an SEO perspective. Search Engine Optimization. If I do work on Google+ will it be affecting my search results. And I saw within 2 weeks that yes it did. And it did an amazingly fast fashion. In other words, something that might take a year I could do in 2 weeks. So I was just, ok, here I am.

So Google+ and me got along really fast. And I came at it from the background with video. And then they came out with Hangout Tool. And I call myself the Hangout Helper, because that was the perfect place for me to go.

I think it’s one of the best tools that Google+ has. We’re in a hangout. We are doing collaboration. We are doing all kinds of neat stuff inside video, and so we are video and search and social, all meet is in Hangout. So that’s why I gravitated towards that.

Martin: Fantastic. Thanks Ronnie. I mean you started to talk about Google+, and we’ve got YouTube. Whereas you and I, probably in our heads, the 2 are so closely linked now. Would you like to give a little bit around what’s been happening? And how that integration is occurring more and more, day by day?

Ronnie: Sure. I actually gave it, claimed a phrase, or at least I came up with it in my own head. It’s GooTube+ (which is Google, YouTube and Google+ all smushed together). This integration I’ve been watching and encouraging for quite some time, since it started, where you can do work in one place, it will show up in the other.

And the integration. For example, the simple integration, even though it’s not so simple technically, is I could point somewhere and do a thing called an annotation (which is something we will talk about maybe later) where people can click on a video in YouTube, and bam end up inside my Google+ place.

So that ability to go back and forth between those 2. Because, by the way in case you are not sure, YouTube is owned by Google. And Google+ is owned by Google. And so it’s clear that they are trying to bring the connection, because video is an emotional way to communicate a message. And that’s just one of the major tools in the Tools Set that Google has, if you look at the big picture, on how to communicate.

Martin: Fantastic. Thanks, Ronnie. I mean for those that are watching, just (you know) where the plan is to pick Ronnie’s brains in the nicest way. But we are going to look at annotations. We are going to look at captions. We are going to look at how to use Google+ for personal and for business. And that’s going to tie in to the SEO side of it as well for the Search Engine Optimization, both for YouTube and also talking about the bigger picture on Google Search. So let’s now kick of then.

If people haven’t really begun much with YouTube, how do they get started? What’s the easiest way?

Ronnie: If you are a Google+ person, well the easiest way is to make yourself a Hangout on inter, because if you are in a Hangout on inter (like we are right now), we are automatically streaming live, but then when we’re done YouTube graciously makes a video for us. So a video of our efforts inside Hangout on Inter is probably the simplest, cheapest, easiest way to just make yourself a video.

That would be how I would start if you are new to video. And if you have been around video a little bit, you probably have a few that you might have been playing with. I would say just make more and make more.

And just get used to being in front of a camera. For me, that’s what this Hangout Tool is phenomenal for. People could get used to being in front of a camera. And I can be in Martin’s Hangout, and not necessarily worry about.

And just see what I look like. And then eventually, I can start making my own with a Hangout on Inter. That would be my guess, or my suggestion.

Martin: So fantastic. So just to explain to everybody who are watching this after the live event, if you click on the caption. Sorry, the annotation. The top of the screen. There’s going to be more resources, and we are going to have some of the links from Ronnie as well that he will be mentioning throughout. And you will be able to click that and they are going to give you a lot more videos and processes that you can use as well.

Because just to explain, when Ronnie is talking about a Hangout on the easiest way to start, which is content creation, getting going on YouTube. Your YouTube channel, when you get it set up, will link to – or rather your Google+ Account will link to your YouTube channel, either under your name or you can change the name. And I’ve got a video on that, which I will explain in it’s how to do it.

But this way, it means that you are live streaming the content onto YouTube whilst it is happening in the Hangout on air. That’s right, isn’t it, Ronnie?

Ronnie: Correct, yes. And there’s some neat things coming out. This is right now we are recording this on April 1st. Happy April Fool’s Day. In 2013. And this sort of time stamping that, for reference point, there’s something that had been announced.

It isn’t quite out yet, but it’s coming soon, is the ability for a Google+ page to have its own YouTube channel. And that’s some really, really cool stuff coming up. But we are trying to talk about YouTube so much, I’m going to back off a little on some of those things.

Martin: That was great.

Ronnie: This is just an example of the integration.

Martin: Yes.

Ronnie: Because they are giving us, just giving us another tool that we can add to our Toolbox, that should be coming hopefully soon.

Martin: Ok. Fantastic. So let’s now say that people have gotten used to going to their YouTube Channel, they are creating content, they could be Hangouts, or they could be doing the Webcam Tool which is on there.

So they could be doing little video logs. Or they could be uploading Screencasts that are instructional, or they could be loading any of their MP4s and so on. So they have got content on their Channel. What advice would you give for people, in relation to (I don’t know) maybe the thumbnails, and making the things look right to start with.

Ronnie: Sure. Thumbnails is actually an area that was extremely interesting to me for about 5 years. Maybe 6 years, out of those 7. I wanted to become a partner. In the past, you had to become a partner in order to be able to choose your own thumbnail in video or image.

When you upload a video to YouTube, it gives you 3 choices. You have sort of the beginning, middle and end thumbnail-is. And they would never be exactly the right spot. Or when they were, they changed the rules. So basically, there was this cat and mouse thing. It was how do you figure out how to make your own Thumbnail work. There was people gaming the system. It got crazy for a while.

Eventually, I came up with a phenomenal trick, and then they shut it down. You know, all these things would go back and forth for years. And nowadays though, all you have to do is monetize one video, which means put an Ad against one of your videos and then they give you this button that says Custom Thumbnail. You click on it, and now you can upload your own image.

Whatever you want it to look like. It should be relevant to the video, right? You don’t want to have it totally unrelated, because that could get you in trouble. But you can make a nice image of what you want people to see when they are scrolling around looking for search results. Because it’s just like a magazine cover. You decide whether you want to open it up and look based on the cover.

So the thumbnail is one of the most important things you can do, is get a nice looking, quality thumbnail. Add that to your video with the Custom Thumbnail button. And you get that button by adding in 1, just 1. But you can do more, Ads onto any of your videos. And they gave you that option.

And then all of a sudden you are a partner. So it’s a lot easier nowadays to become a partner than it used to be. In the past, I promise, it was really hard. I became a partner on one of my channels, and one of my other ones I never could become a partner. And then, bam. It’s available for free for everybody.

Martin: Fantastic. I’ll have that in the – if you click the annotation, there will be some instructions on how to do that process in the videos. Now you mentioned that monetizing and you could have one next to 1 video.

From my understanding, if you then decide not to monetize a video, the right to still upload that thumbnail is still there. So you’ve activated it, you are rolling then. Is that right?

Ronnie: Right. And there’s nothing wrong with monetizing other, which is you can put Ads on your video so that you could potentially make some income from it. So I’m just pointing out that you don’t have to put ads on every single video in order to get this function.

You technically need to have it on 1, and then that function for the custom thumbnail is available for all of your videos.

Martin: This is the great thing, isn’t it. So it gives you the flexibility by saying yes I’d like to monetize, even if you never monetize everything.

Ronnie: Right.

Martin: Fantastic. We are going to come on to monetization in a little while, but I want to just start picking your brains on a few other things. Annotations, right? Do you want to explain what an annotation is?

Ronnie: Sure.

Martin: If I say an annotation too many times, and I’ll tell you it comes out really strangely.

Ronnie: Ana, ana, ana. No, it’s called an Annotation, and basically if you think of when somebody has a picture and they were to add a little bit of a thought bubble with say hmm in the thought bubble. And it’s sort of pointed towards their head, that is the initial use of what an annotated picture looks like.

Well, the idea is I can have a video and I can put a little thought bubble to the side of my head, and if I said something wrong – like I said ana, ana, ana, annotation – I could say it’s really annotation. Have text so how it’s supposed to be spelled. And it’s said once. And just sit there alongside me.

That was the beginning of annotations. Just adding – if you made a mistake, instead of having to upload the video all over again and make an edit and all that, you could just basically add a button that had text on it, that you could correct yourself.

Then it got even better, because they added the ability for these annotations to be clickable. And clickable meant I could click on that button and have it jump over to another video. So I could say, you know if you want more details go ahead and click here. And I just point in the air.

And then later on I go back to my video and I add (inside YouTube) one of these little buttons called Annotations. Make it clickable, and then when someone sees it, they can click on it. And then it takes them right off to another video where they can watch some other content. Or, like I mentioned a little earlier, they could jump right from there to jump over to your YouTube – I’m sorry, to your Google+ profile, or eventually page and things like that.

Martin: Ok. Fantastic. So we’ve got your summary. So it’s just the first one is you can to another YouTube video. The next one that you mentioned is the Google+. And then we’ve got a third one as well, which we are going to come onto. How do we get to go to a Google+ profile?

Ronnie: Was the third one something starting with the letter S? I want to make sure we cover that later.

Martin: No, it was something else. So maybe a fourth one. The third one was website.

Ronnie: Ok. That one. That’s actually quite a surprise. But one that is really important for YouTubers, which I do know I think you wanted to cover later, is talking about subscribers.

You can get people to subscribe to your channel via an annotation click, right? So, but the idea was in order to do it so they can go to Google+, you need to make your channels what are called connected. And when you connect your Channel, you basically have to share the same name that you have inside Google+ as your Channel name on YouTube, and then it sort of makes this connection.

And that allows you to, in one of your annotation choices, to say I want my annotation to be clickable and have it jump the person that’s clicking on it over to my Google+ profile. It’s a great, great, great opportunity.

However, one big deal. If you are pointing in the air, it’s saying click here. Unless the viewer themselves clicks the little button at some point to turn on annotations they are just going to see you point in the air, because they don’t see the little button. So the button’s not visible to everybody.

And then one big caveat is that it doesn’t work. Sorry. It doesn’t work in mobile. When you are on mobile, you can see those annotations, but you can’t click on them. At least not yet. Hopefully soon, but it’s a big deal because 50% of the traffic that YouTube is now getting is based on mobile viewers. So that’s really

Martin: That’s really useful to know. No, that’s great. Ok. So we’ve got 3 things – oh, we’ve got 4. We are going to do the 4. So we have the first one is the use of annotations is YouTube. The second one is to a Google+ profile, the third one we are going for is Website.

Ronnie: Right. Website. This is something that I was totally shocked when they came up with it, because I thought they would never, ever, ever, ever let a YouTube viewer leave YouTube to go to my website. That just seemed just incredible that they would let them – let me do that – and now you can.

There’s a thing called an external website. Or external website link I think is the technical name. And when you sign up for it, basically you ask for permission. Can you get this. And they verify that you own the website by having you put some nerdy code in the site. There’s basically little rules you have to do to follow. But once you get it, you can actually say go to my website, click right here, and you can sign up for my newsletter. That is incredibly powerful.

The ability for you to do that. And not only can you go to your homepage on your website, you can go to any page on your website. But let’s play by the rules here so you don’t get it shut down.

You want them to stay on your website. You don’t need or should – you should not have that become what’s called a redirect where you sort of falsify and say they are going to go one place, and bam they end up somewhere else. You do that for very long, YouTube will shut that off. In fact you might get shut down.

Martin: Fantastic. Just to say I’m going to have instructions on how to get that set up. The fundamentals in the link. If you click the annotation above Ronnie’s head – most probably there. Putting the other side, actually Ronnie. But it’s alright. We won’t worry about it.

Ronnie: Oh, over there.

Martin: I might swap it round.

Ronnie: It’s right up there.

Martin: It’s somewhere. Exactly. Let’s go for number 4. First of all, what is a subscriber?

Ronnie: A subscriber. Let’s back up to the idea we are going to channel this. If you would think on your television set. I think over in the UK, you call them tellies?  Isn’t that right?

Martin: Yes.

Ronnie: On the telly? Ok. Your television – you can. In the past – this is way back. There was a little round nob, you would turn it. Click, click, click. From one to the other.

Martin: I remember that.

Ronnie: Yes. Now you have this little thing called a remote control, where you press buttons and it moves from channel to channel to channel. So you might have 10, 20, 6K channels to go through. And the idea was when YouTube came out you would have your own broadcast channel, where you could tell people this is my story.

You could put your videos on your own channel. So that’s basically why they came up with the name Channel. Most people don’t get that at first. But you have your own channel amongst the YouTube network. So a channel is where you show your stuff. And the people that are able to access your channel is everybody. Anybody can find it.

But those that have said I really like this channel, and I want to see what’s on it on a regular basis, are what are called subscribers. So when you get people to subscribe to your channel, there’s more – there’s a higher likelihood they will see your videos because you are sort of on their list of my favorite channels to go look at.

Martin: Ok. And how do we use an Annotation? To get people to subscribe? To give them the option anyway?

Ronnie: Subscribe to your channel is one of the techniques that you would say click right here to subscribe to my channel. And you stick a little annotation button there, and then when you go to edit your annotations you would have 1 of your choices to make it a subscription link. And then you type in the name of your channel, and it will go there.

Because literally you could say, you know, go subscribe to Martin’s Channel. I could tell people on this annotation to subscribe to anybody’s channel. Or watch anybody’s video. So it doesn’t have to be just your stuff. You can collaborate within your annotations, and go from place to place. It’s pretty cool.

Martin: Fantastic. So that’s the thing. The option is there in that drop down, and you can choose subscription. You are making it a subscription annotation. That’s it. That’s a great tip.

Ronnie: Yes.

Martin: What about the kind of fonts, and the color and all the crazy options we have with annotations themselves. What’s your view?

Ronnie: That’s a good question. The annotation tool adds things. They take away things. Depending on, you know, the weather. It seems to change off and on. There’s things in there that I don’t necessarily suggest you use unless your style calls for it. For example if I’m going to put annotations all over the place, it gets to be distracting from the main message, unless that’s sort of my style. I’ve seen people do that as a style thing. Say click here for this, click here for that, and go over here.

And you’ve got annotations all over the place popping up on top of your face. It’s just fun, sometimes. Or it might be distracting. So think of that as well when you are trying to talk about the font size, as well as the colors of the buttons. Do you want them to really, really grab attention? Or do you want them to sort of be there as an additional option? Depending on the style.

Now when I’m near the end of a video, that’s when I really push the annotations because if someone’s made it that far (meaning they’ve watched enough of the content that they’ve taken it to the very end), then they are probably more interested than someone else. And so then I want to encourage them.

Here’s the next thing I’d like you to watch, or the next thing I’d like you to do. And so I will tend to have more annotations visible at the very end of my video than the beginning. But some people, you know, they stick them right there from the beginning, right all the way through.

And by the way, if you’ve made a video and things have changed drastically since that time, instead of just taking that video down another idea with the annotations is stick up when they are saying this has been updated click here. And you can let it stay there the whole time while you are talking the first video. And then there’s a good change someone at some point will click there and then they will see the new content.

Martin: Fantastic. Ok. Next one then, Ronnie. What about captions? Do you think they are something that’s worthwhile looking at?

Ronnie: Oh, for sure. For sure. Captions is another name called Closed Captioning. And initially the idea was for speech, or for hearing impaired, people that couldn’t hear what you were saying, you have the ability to type text and add it to your video.

So it would basically say the words you were saying in text, so that those that couldn’t hear, or with hearing difficulties could read the captions. But it turns out a little bit later on for the nerd in me, I did some experimenting. This was quite a while back. And I found out that if I were to type in those words, my video would rank better in search results because now Google could actually read the words that I was saying better than it could try to figure it out on its own.

And still, to this day, is something that I do for all the videos that I really want to show up in search I will add a closed captioning transcript to the video. So that hearing impaired can see it as well as Google can see it, and what’s also neat right now is it’s also a lot easier for it to get translated into multiple languages.

So even though I’m speaking in English, someone that’s reading French could see the words show up in French.

Martin: Ok. I’ve got several questions there, Ronnie. Right. So the first one. I’ve got to hold on to where we started. There’s lots to this captioning. So the first one is – is there something which is a transcript? As well as a captions? Is there the 2 options that people can do?

Ronnie: There are some technical differences between the words that you are using. A caption is what we end up seeing. The transcript is what you actually upload into the tools so that it can become a caption.

Martin: Ok. And these – the captions – are time coded, aren’t they? So they appear at the time that the words are spoken on the screen. So, what are the automatic captions like? At the moment? And should people use those, or should they consider using a service?

Ronnie: Good question. Automatic captions, which are called machine transcripts (I think is what they call them), or machine generated is YouTube’s effort to understand the words I’m saying and turn it into text.

And that sort of happens behind the scenes. And 95% of it is probably pretty good. But that other 5% is somewhat laughable. In fact a lot of people make fun of these captions that are automatically generated, because they come up with the wrong words.

Now YouTube recently – I’d say within the last year – has made it a lot easier and a lot better so that you can go in and just edit those weird words that get done by accident. And so you can go in and edit. Fix those things. And you are good to go. What I tend to do is I don’t mess with the automatic captions. I just send it off to a service. There’s one I use. I’ll just say which one it is.

Martin: Yes, that’s all right.

Ronnie: Ok. The one – my preference right now – is called SpeechPad.Com. Speech Pad Dot Com. And Martin will put a link in the thing somewhere for you. And then. It’s about the – if you are willing to wait about a week, you can pay about $1 a minute. If you need to get it faster, then it costs more. Like up to $1.50 or $2 per minute. I forget what their rates are exactly. But they do a really good job of using machine as well as people to edit, and make sure that the words are said properly. Or written properly. And so I just tend to use that. It’s better for me.

But if it’s just a simple video and not saying a lot, I’ll let the automatic captioning do it. And then I’ll go in and edit and make sure that the words I am saying are actually what’s being typed. But just let me give you a tip. This is not a place to game the system. You do not want to start putting in words in the text that you are not actually saying. Within reason. I mean if I say the – if I use conjunctions, like I can’t do this I can type in the words I cannot do that. And that is acceptable versus can’t.

But you don’t want to go so far aside that you are sticking in Keywords that aren’t really spoken in the video.

Martin: Ok. What about captions on hangouts on air?

Ronnie: Do you mean live ones? Or do you mean after the fact?

Martin: After the event.

Ronnie: After the event. Yes. That’s a good one, except that I tend to not do that because these things get a little long and that’s $60 every single time I want to do it.

Martin: Expensive. But people can do it if they want to. If the content is there.

Ronnie: Oh, certainly.

Martin: So in exactly the same way.

Ronnie: Yes. If you are doing – and I would base it just on the value of the event. If this event is so valuable that I want to really rank for it, then I probably should (you know) pay for the captioning or do the captioning and get it done.

So – and one thing that’s helpful along with the captioning is if you have a team. If you have people that are willing to help you, they can go in and edit part of the video. And then you can share the result, or share the workload with other people to help you, especially if you do a lot of these hangouts.

Martin: Absolutely. Well you mentioned team, which leads me on to the next bit. Which is still with captions. Who would have thought there’s so much on captions! Still with captions. Translations. And you touched on it. What are your thoughts on – I mean are translations automatic?

Ronnie: Yes. The automated – let’s go back to – let’s just start with English. We are going to start speaking with English, and then we are going to translate to other languages. So if I started in English and the Google, YouTube, whatever you want to call it.

The YouTube tool that’s doing the translation is 95% accurate. There’s probably a good chance that when it translates from that, 95% accuracy, over to 6, 10 other languages, that it might get a little worse as it goes, right? Because it’s translating which in and of itself is tricky. And it’s translating sometimes not the exact words in the right order, and whatever.

So I would encourage people, if they are really interested in specific language, and say Spanish for example, that that might be something to hire someone to verify that it got done well in Spanish. And then have them fix that.

Depending on your target language group. I mean I’d make sure that you adjust the automated captioning. And there’s a tool now – I forget now – 4 or 5 months ago, maybe it was only 3 months ago. I don’t know when it came out.

Recently, where you can share the load. And you can say, hey anybody over there in Poland want to translate this for me into Polish? And it gives them the authority to come in and do the translation for you. You can approve it. Of course I wouldn’t know, you know. That’s me saying I don’t speak Polish in Polish. So there’s different ways you can do this, where you can share the load. And I think that’s pretty cool that they’ve done that.

Martin: And just to explain, so that’s when you go into the captions area within the Infer amations bit inference settings. And then into the captions area. It says request a translation. And you look then to invite people to translate, and you put in their email addresses, I believe, and that will then send them an invite. You can give them a little message as well which then enables them to do that work within the YouTube system.

Ronnie: Exactly, yes. You don’t want just anybody translating because that might not be the best result. But so, if you basically try to build a relationship. And that’s one of the beauties of Google+. It’s global. Right? So I can build a relationship with people all over the world. And if they really like my stuff, I can ask them would you do me a favor and help me translate this video’s captions?

Martin: Fantastic. Ok, right. Thank you. Let’s now have a look at promotion of the video. So we’ve got the videos up. We’ve got annotations. We’ve got the captions. We are all ready to go. We haven’t talked about the title. We haven’t talked about the description. We haven’t talked about the Hash Tags. So maybe if we could start there.

Ronnie: Sure. Those are great places to start. Again, scrolling back, realigning back to the very beginning of the Hangout, we talked about I came to this world of video from a video search engine optimization angle. And so those were very important pieces, meaning what’s the most important part in order.

So one. Here’s my list. And this really hasn’t change in my mind over the last 7 years. The most important part – Thumbnail. Ok?

Even though it’s not showing up in search results necessarily – or actually let’s forget all the caveats.

Thumbnail. Get a good Thumbnail.

Second, good title. Your title and your thumbnail are very, very important because those are the things that people see and decide am I going to watch this video or not? Am I going to invest my life? This period of time in my life to click the button? And if you have a nice compelling picture and a compelling title, that’s going to work for you.

Third is behind the scenes. This is my perspective, ok? Behind the scenes there are things called tags. And in the technical world, they call them meta-data. This is the things that are not necessarily seen by people but it is seen by the computer. So you have tags which are key words.

Everywhere else in the world calls them keywords. Inside YouTube they are called tags. So I go for the thumbnail, I go for the title, and I make sure my tags have the proper keywords in there that I’m thinking people are going to search for to find my video.

And then I would go up to my description text, which is what something that’s readable by people. And I would also include the title information, or the proper keywords. So here’s Ronnie as the nerd talking about how – what’s a good way to make your videos work well and get found in search. Is way before you even start your video you think about what are the proper keywords that people are going to search for to find my content.

Second step – you build yourself a script to make sure you say those keywords in appropriate places. And I’m not talking about stuffing it with keywords that are inappropriate. I’m saying build your content around those words that you are expecting people to search for. And then you record your video.

So it’s backwards from most people. Most people will say I’m going to make my video and then later I’m going to figure out what keywords to promote that are in the video. Well that’s wrong. I was going to say a bad word, but it’s just wrong. You are better off starting out thinking through the process, how are people going to discover my video. Build the content around those words, and then make your content. That way it’s going to be a much more natural flow. You are not going to be trying to stick keywords that aren’t really part of the video.

Martin: Ok. Fantastic, Ronnie. I’m going to jump back to – we’ve got the thumbnail, and then you’ve got the title, and then you’ve got the description. Now if we share a post

Ronnie: And the tags.

Martin: No. I’m – yes, ok. We’ll leave the tags for a second. I’m just sticking

Ronnie: Ok.

Martin: So if we’ve got that, which is – what is shown. So if I take a YouTube link, and I share it as a Google+ post for instance. And I can share it from YouTube directly, or I could share it within Google+ itself. It’s all Google+. But I can share it within – how do we say this? It’s all Google+. But then I share a post.

Ronnie: Google+. We share it.

Martin: Right. And what I see is the thumbnail appear, and I see on top of that thumbnail, overlaid, is the title of the video. And underneath that, or next to it actually, is it? Is the description. But basically you see part of the description appear. Depends on the length of the title, I guess. Have you got any – do you have a little tactic or technique for dealing with that? Because sometimes it looks prettier than others, or?

Ronnie: Yes. There is so much stuff to cover. So here we go.

There’s a quick overview. When you are in YouTube nowadays, and you try to share your video, there’s a button that says share. Or if you go into YouTube somewhere and you click share, or whatever. You are trying to find the link, the URL, for the video. There’s a shortened version and then there’s a longer version which is called the full link. You’re best off grabbing the full link, wherever you can get that, and that’s what you use to share it because if you do the shortened link inside Google+ you get this  HYPERLINK “http://www.youtube” www.youtube, or you – it’s just shorted.

And you see all this nerdy text. It’s a link people click on it. If you do the long link, instead of showing the nerd words, or the nerd letters, that actually shows the title. It automatically transposes or translates the text of a URL into a blue clickable link that says the words.

And some of you have seen all, like I say, High5 or Attaboy or good job. I’ve made a bunch of little videos when I discovered that. I call them YouTube Attaboys. Or Blue Link Videos. Because they are clickable, but they add blue text into the midst of your post, which is incredibly valuable when you are trying to get attention out of everybody’s posts running by.

Mine stand out a little bit, because I’ve added some YouTube links. But they only work if you use the full YouTube link. Now that wasn’t even what you were asking about. But –

Martin: It wasn’t what I was asking. It wasn’t. That was another thing. So this – we will just finish off from the first one. So the first one – well, no. Let’s stick with it. So that way, that’s not when you are sharing that link into, so that the video appears as a Google+ post. That is when you are sharing a link as text, in essence, within the body text of a Google+ post. So you could still then add an image to it. Or you could put a video, and so on.

So you were actually right. It wasn’t what I asked, but it’s great. It’s a really good tip. So that way, just to recap, you are able to grab peoples’ attention, and they straightaway can tell what the content is of that link they are about to click. Whereas the shortened version, they wouldn’t have a clue.

Ronnie: Right.

Martin: So, let’s go –

Ronnie: But you were –

Martin: The original.

Ronnie: The initial question was ok, I’m in Google+, and I’m going to post a video so that people can watch the video. They can see it. They can comment on it. All that stuff inside Google+.

Martin: Yes.

Ronnie: So I’ve started a post in Google+. I can use the add YouTube Video link button. Or I can just paste it in there – the link, whether it’s shortened or long doesn’t matter at this point. And it automatically opens up at the bottom and shows me the thumbnail of the video. And that’s what’s going to be there as a clickable, playable link or video, right there inside Google+.

And so your question was where does the title show up? And what does the description text? Well, there is a little overlay on the bottom, which I don’t particularly like. But that’s there anyways. That shows the words of the title, and it also shows sort of the very first line of your description text. Most of the time. And so that’s there automatically. And your question was, I think, tactics meaning what should I do there?

Martin: Yes.

Ronnie: In the past, people that were really big on YouTube would say make sure you put a link to your website as the very first line, and that was one of the techniques people have said I have never subscribed to it being the very, very first thing. But I do subscribe to the idea that being within the first 3 lines or the first 2 lines of text of the description.

Because you want to make sure when you are looking at YouTube you don’t have to encourage or force the viewer to click the more info, so that they have to open it up. You just want it to be as easy as possible to get to your website by clicking something that’s visible. And here I am – I’m off to another rabbit trail. Sorry. So back to your question.

Martin: Well, let’s just go down that rabbit trail just for a second then.

Ronnie: Ok.

Martin: So you think then – so we’ve got below the fold. That click. Do you put content below that fold?

Ronnie: Oh, yes.

Martin: You do?

Ronnie: Yes. That content below the fold helps it show up in search results. It’s good to put lots and lots and lots of text in your description text that is helpful for people that might be looking for the video and want to learn about the video. Because people learn in many ways.

They might visually watch and scan through the text while you are saying your stuff in the video. Or they might just read that text and never watch the video. Or they might do just watch the video. You know, so there’s reasons why you want to have lots of text in there. It will help your search results.

Martin: Ok. Fantastic. Let’s now have a look at monetization of videos. So do you want to  explain how that works on YouTube?

Ronnie: Yes. You take a box, that says monetize my video. There you go. That’s all I’ll say.

Martin: Does that link to Google AdSense?

Ronnie: One of the things you can do inside of YouTube as a partner, and you are a partner now when you check the box and said I’d like to monetize my video. At first it will let you just go for it. You are running up.

But once you get up to $100, I think, is the threshold, it then asks you to connect it to your AdSense Account so they can figure out how to pay you. Otherwise, you know, they’ll you start accumulating funds until you get to a certain point where they need to pay you. Then you need to connect it to your AdSense Account.

Martin: Ok. And just to say then, so Google AdSense is a way for publishes (and you are a publisher on the channel by having your content on there) to add Ads or to have the right for Ads to be added to that particular content. Is that a reasonable way of describing AdSense?

Ronnie: It is. Let’s explain a little – let me make one clarification. When I put up a video, it’s Ronnie’s Video talking about Hangouts. There might be a Ford or Chevvy truck wanting to stick an ad, what I call, against my videos.

So I’m not choosing who advertises. I’m saying my video’s available to be monetized, so that all you advertisers out there. My video is popular enough and a lot of eyeballs looking at it. Go ahead and stick your Ad on here, and there’s lots of different formats for that Ad to take place. Can I go into that, Martin, now?

Martin: Yes, that would be great. Just the bullet points.

Ronnie: The overviews. Yes.

The thing that’s been around for the longest is called an Overlay. There’s an Ad Overlay that sort of shows up, that link of like this lower third does right here. It’s there all along while the video is playing, and it sort of changes sometimes. 1, 2, or 3 different Ads can show up there. And people, while they are watching the video, might click on it. And then they go over to some other website, and then get (you know) encouraged to buy something or do something. That’s called the overlay.

There’s another type of Ad that’s relatively recent, which is called True View. And True View was added as the ability for, instead of Ronnie’s Video playing right away, it would actually play potentially another video before mine even started. So the Truck commercial would come there for 10, 15, 20 seconds, and then it would jump over to Ronnie’s Video and keep going. So that’s one way – it’s called a pre-roll ad. Because True View has 3 formats.

There’s pre-roll, mid-roll and you might guess where that shows. And then post-roll. And when I say mid-roll, It’s not actually. It’s wherever you tell it. You tell it at a certain position within your video timeframe – I would like to have my mid-roll ad show up somewhere.

Martin: I’m going to interrupt you now. Because you told me something that I just thought was a fantastic application. Do you want to explain the potential, if somebody had a show, of how they could use that mid-roll ad?

Ronnie: Hello? Just kidding. Yes. If you have a show and you know. Let’s say your show is going to be – I’m going, so 15 minutes long. A 15 minutes show. And you know after 5 minutes you would like to insert an ad.

You can basically time your stopwatch, you know get going. And then at about 5 minutes, you say we are going to pause here for a word from our sponsors. And then just sort of – And then come back and say here we are.

So then you could later on, and when you’ve uploaded your video you can say I want this True View Ad to show up at 5 minutes and 2 seconds into the video, and then when people are watching the show it gets to 5 minutes 2 seconds. Boom. An ad shows up for this undetermined period of time, because it’s going to be based on the ad’s length, and then you are right back to your show.

Martin: But it is amazing, isn’t it? Really? I mean that’s a brilliant application. So thanks for giving us that one. I know that people are going to want some more tips. And if they’ve watched this far, well done for sticking with it.

Because we are going to go back to a little bit of a search engine stuff now. But this time, unless you’ve got any more tips on search. Oh yes, let’s look at that. What about thumbs up? Ronnie? What’s the role of the Thumbs Up?

Ronnie: Thumbs Up is like a like in Facebook. It’s like a +1 in Google+. It’s your – you are asking people to vote on whether they liked the content or not.

And so thumbs up, the more thumbs up you get, the more viral your video could become because people are looking at how many people like this video when they watched it. So

if you get 10 thumbs up, that’s fine. But if you have 1K thumbs up that’s even better. So one of the things people will do at the end, or in the middle of their videos. So if you like my content, give it a thumbs up.

You tell people what you want them to do. It’s real basic marketing. But it’s a good idea to remember. Ask them. If you like the video, please thumbs up and share it with your friends.

Martin: And then it’s the same sort of principle as asking people to subscribe, just during there so please to be and have an annotation there available.

Ronnie: So we’ve got thumbs up, subscribe, comment and share it with your friends. These are all things – actions – that you can ask people to do. And those are all valuable to give your video a better chance to show higher in search results because just like Google, the more interaction you have with something, the more attention it gets with comments, and basically interaction, the more possibility there is for it to show up higher in the search results.

And you’ve got a lot of videos – let’s throw out the number to scare people a little here – there’s 72 hours of video uploaded every minute of every day of the year. 72 hours of video for every minute, so there’s a lot of competition out there. You need to get yours to stand out somehow, and so if you can get a tribe or a group of people, your subscriber base and their friends, to give it some love, give it a thumbs up, comment, share, it’s going to help it stand out.

You have good quality titles. Good quality thumbnails, pictures. Then you are going to have a better chance of getting found.

Martin: Ok. You’ve just led onto another thought. When that – I upload a video, and I’ve got different settings. I’ve got public, I’ve got unlisted, and I’ve got private. We won’t go into all the nuances of it. Do you want to give a quick overview of what they are?

Ronnie: Sure. Public – these are formats basically you can say who can see my video. So when you upload it to YouTube you can say I want to make this video public, which means that everybody in the world can see it.

I want to make it what’s called unlisted, which means everybody in the world can see it IF and only if they have the link to it.

And then I can do private. Anybody – nobody in the world can see it except these people.

And you give a list inside YouTube and say these are the people that are allowed to see it. And even if those people share it with one of their friends, it won’t work because they can see the box. But when they click to play it, it will say sorry this video is private. Because if they weren’t on the invite list to view it, they won’t be able to see it. So those are the 3 categories.

Martin: And if a person’s linked their Google+ profile to their YouTube Account and they’ve uploaded a video, they can choose to share that video. And the private setting to circles. Extend the circles, as well as the email addresses and so on. Is that right?

Ronnie: Yes. I’ve never tried extended circles.

Martin: You can, I think.

Ronnie: I’ve never tried it. No. I don’t – I do believe it. I was going to say I don’t not believe it, but. So yes, this is one of the valuable things that YouTube and Google and Google+ are giving us with this GooToo+ thing. It’s incredibly valuable.

The ability to curate a circle. I mean gather people into a circle that you know are kind of interested in a certain topic or have paid you as a client to get this valuable premium content.

And then you can make that private video sharable or viewable to everybody in that circle. And all you have to do is add the circle. You don’t have to add all these lists of long lists of people. And in the past you were limited to 50 people within this private sharing environment. Now with the Google+ circle capability, we are I think limited to 5K, or something like that.

Martin: Ok. So just to explain for people. We are talking 2 slightly different things. The first one is when you upload the video to your content and you can choose who has the access to it. And then earlier on we were talking about who you share a video to.

Now the assumption on that was that it was public, and that’s just sharing as you normally would within Google+, but when you own the video you get to decide who’s going to be able to see it anyway.

Ronnie: Right.

Martin: So where I was going was so I upload a video. I do the title, I do the description. I do the tags. And I have it at that time that it’s not available for anyone to see. Just in that moment. Then I can choose – there’s a box that says subscribers. Sorry, message to subscribers. If I switch it to public, that I can send a message to my subscribers.

Ronnie: Yes.

Martin: Yes? What advice would you give to people when they have that choice? Because it only happens once on a video, doesn’t it? Once you’ve done that move, you moved it from private, or well even. No, so we’ve moved it from unlisted to public, you’ve lost the chance unless you send them a message at that time.

Ronnie: Yes. There’s a messaging option that’s been added within the last couple of months for YouTube to send a message out to people that are connected to you on Facebook, I believe – I don’t use it, honestly. But Facebook, Google+ and I think Twitter, but I’m not positive whether Twitter gets that or not.

But basically it’s a way to say, hey I got a new video. Here’s what it is. And it gives you a little bit of an area for you to type text.

The reason why I don’t use it is because I have no control over it. I prefer to publish it on Google+ with the level of control that I’ve got. Because I’ve got certain people in certain circles that have said Ronnie, whenever you publish I want to be alerted to your content. And so I’ll add that circle, and I’ll check the little box, or tick the box that says Also Email which then sends a notification.

That to me is a better way to send my video out than this almost automated message, which is done from within YouTube, because I don’t have that control that I need inside the YouTube area.

But if you’re not interested in this level of control, you can do what Martin’s mentioning. Is you can add a message to your people and then when you make it public it sends out that message to everybody.

Martin: I think that’s a really good thing, Ronnie, is that you were looking here on YouTube and the relationship with Google+ and the flexibility that you have. And it really depends on the numbers of people that you have in those circles, and looking at making the most of what you’ve got.

Ronnie: Yes.

Martin: Yes, I’ve got the dog woofing in the background. I’m going to leave him woof. Ok. Let’s now look at – so we’ve talked about. So there’s so much to this one, Ronnie. It’s wonderful. So thank you for letting me pick your brains. We’ve been talking about.

Ronnie: We know we are just scratching the surface here.

Martin: I know. But it’s still great content. We were talking about Search Engine Optimization within YouTube. But what about looking at listings within Google Search itself?

Ronnie: Right.

Martin: What are the ways to get better listings? I mean do videos show up?

Ronnie: Yes. Let’s back up for a second. There are things called search engines. And most of you probably know this, so I’m just going to make mention of it.

Where you can type in something you are looking for, you are searching the internet, and it gives you a page full of results. And then there’s 10, 20, 30, 40, 50 pages full of stuff. And then you get to decide out of the results that you see which is the most important to you.

So the goal of a good optimized piece of content, like a video, is to show up near the very top of the very first page. So, like, you’d usually 1, 2 or 3. The first 3 spots are sort of the goal. Number 1, of course, is the biggest goal. But – so there’s 2 big search engines that we really need to talk about.

One is called Google.com. That’s the biggest search engine in the world – most of you know that.

The second one, which many people don’t realize, is called YouTube.com. That is the second largest search engine in the world. Which just happens to be owned by Google. So they’ve kind of got things wrapped up, just from the search engine perspective. So the question Martin was asking is do my videos have a chance of showing up inside Google.com search. And the answer is yes.

For many years they’ve had a thing called Universal Search, where they deliver search results not just from webpages, but also from YouTube, and from news sites and from shopping areas. And just all kinds of different things which they call Universal Search. That they bring in the universal results of the web. And they’ve started mixing them up.

So you have pictures, you have videos, you have text. All that gets mushed together near the beginning of the first page. So your goal would be to get your video not only to show up inside YouTube, which is a great place for it to show, but also inside Google.com.

Martin: Ok. Fantastic, Ronnie. Which leads me on to – so when you are creating videos, or when you are working with clients who want videos, do you use any tools to try and find out if there is an audience searching for those particular keywords prior to you creating that video?

Ronnie: Right. Without going into a whole lesson on video or search engine optimization, let’s say yes. There’s the most common tool I use is – is a free one from Google – which is the Keyword AdWord Tool. And it allows us now to jump over into another thing, which is brand new – just came out maybe a week ago – called Trends.

And it’s not that trends is new. But the fact that data from YouTube is coming into the trends tool is very new. And it’s phenomenal because trends allows you to see the trend of a keyword as whether it’s gaining momentum or its losing momentum.

And you can get not only results from people searching within Google.com, but you can also filter it to just show you the results of people searching within YouTube.com.

Martin: Fantastic. I mean all of these will be added to the list, when you click the annotation. If you want a point, Ronnie, whichever way it is. It’s up there somewhere. It’s up there. I’ll add it all together. And I’ll just explain.

Because I use Google Keyword Tool a lot. What it allows you to do is to see how many people are searching for a specific keyword, or key phrase over a period of time (which is a month) on a local or on a global basis. And that will tell you. Give you a number. And you can then decide is there already a market, a bunch of people who are typing that into a search engine. That’s right, Ronnie?

Ronnie: Right. And we want to, like I’ve mentioned before, you want to do that search first. Decide how’s the proper way to say these 6 words or 5 words in a row, so that when you are doing your video it’s matching the same order that people are normally typing.

Martin: Absolutely, yes.

Ronnie: Yes. Because I’m an SEO guy, I’m ready to tell you all kinds of other things but I can’t. So move on.

Martin: That’s all right. But we are getting a lot here. It’s just great, Ronnie. So thank you. The next thing I want to have a look at is Analytics, or analysis or the YouTube videos themselves, because the tools in YouTube are – they are getting better and better all of the time. So I wondered do you have an approach? What do you look for? What’s important to you when you are analyzing?

Ronnie: Certainly. In the past the number of views was the most important thing, meaning did I get a lot of views on this video versus that video. And it’s still an important factor.

However, they’ve changed the way that they rank or pay attention – they meaning the search engines – don’t pay as much attention to just the number of views anymore. But they are more interested in how long did people spend watching a video because there’s too many people gaming the system. So as a result they’ve focused more on attention. How long have you paid attention to this video?

So they’ve also added the tool for us called YouTube Analytics, and it’s part of your toolbox within the YouTube place. And you click to go there. And you can see how long people are paying attention to your video. So that’s a very, very important factor. It’s called the engagement type factor.

You can also see which countries are viewing my video for longer than others. Or you know which ones are watching it more, so that you can know if you need to start targeting a specific country, or portion of the world. You can also see the demographics, meaning how old are the people that are watching the video. Are you hitting the right target market? And you can adjust your content, then go back and look at it.

And just so you know, your video needs at least 300 views before these things really kick in. So if you have a brand new video and it’s been up a day, and it’s only got 20 views or something, then give it time.

You’ve got to wait until there’s enough time and views added to that video before they are going to start measuring and show you the data on that. But you can go back and look at periods of time and say, you know, over this period of time I made a change, with a different kind of videos. And it gives you a total, you know, sort of a – what’s the right word. I’m losing it – the cumulative effect of your entire channel for that month.

So you can see whether you are going – you are getting better or worse as far as all these different metrics that you are looking at. All within YouTube Analytics area.

Martin: And if you’ve got a lot of views, and you’ve got the monetization on, you can see how much each video has earned you. And how much of that comes to you cumulatively as well in the same dashboard.

Ronnie: That is correct.

Martin: Let’s say that you are a business and that you are not getting many views. I mean have you used Google AdWords integration with YouTube videos?

Ronnie: Yes. And so this is another way to help bolster the view count, is by turning on Ads that you – it gets tricky. It’s a little bit. Because when you make your own video, and you allow others to monetize with it, then you get paid. But if you can make your videos as an ad for someone else’s’ video. So you can upload your own video as an advertisement that others might use.

And so it’s a bit of a struggle to understand quickly in the 2, 3 minutes we’ve got left to try to talk about that. But there are ways you can pay to have your video used as an ad, but you can also pay to have your video show up higher in the area where they put in the sponsored videos. So I think that was probably what you were alluding to.

Martin: That’s perfect. So let’s just differentiate the 2. So with Google AdSense, you are essentially allowing people to put Ads (if you switch it on) onto your content. You are a publisher and you get paid for that.

If you use Google AdWords, you are looking to pay per click of – or potentially, yes. Let’s go for paid per click – of a video. Because actually pay per view as well with. But you are paying for the right of your video appearing alongside within other peoples’ videos.

Ronnie: Right. No, but I mean one of the things that’s important to realize – and I know we are running out of time – but if we put an ad against our video, you know you check the box, said I’d like my video to be monetized. It will automatically show up higher because it’s to YouTube’s benefit to let your video be chosen over someone else’s whose is not monetized. Because when they click to watch your video, they don’t see your video right away. They might see that Ford or Chevvy truck commercial first.

And then it goes to your video. So they are going to promote your stuff, even without you paying at first. And then if you really need a bigger boost, you can pay and say I want better placement in the YouTube page so that my video shows up higher.

And then you don’t have to have someone else’s Ad against yours. You are just paying to let yours be promoted higher up, so that people are more likely to click on it.

Martin: Absolutely. And as we are reaching the end. I mean if you want to know more on that – myself and Ronnie do that work with people. There is a lot to this area. But we’ve mentioned it, Ronnie, and we’ve done incredibly well. Look at that. We’re at 58 minutes.

The last couple of minutes I’d like you to let people know how they can contact you. What sort of things you do for people.

Ronnie: Sure. I am, you know, The Hangout Helper. So if you go to TheHangoutHelper.com – normally on my video I’d click a link there, but anyways. There it is. TheHangoutHelper.com. I help people learn how to use the Hangout Tool and then magically it turns into video work after the fact, because when people are starting to use the Hangout Tool they eventually do a good job with it.

They make Hangout on their videos. Now we want to figure out what we do those videos, and Martin, if I’ve got 1 second let me give you the biggest tip of this entire thing. If you are using Hangouts and YouTube. Here it is. Are you ready for the golden nugget to end?

Martin: Yes.  It’s just perfect for people if they’ve watched it all the way through.

Ronnie: Yes.

Martin: Great.

Ronnie: Here’s the golden nugget. When you are inside of a Hangout, sometimes people say things that are brilliant. Sometimes. Not all of the time. But sometimes. When that’s the case, if you are the host. Here’s a phenomenal tip.

Please ask that person would you say that again? And you summarize it. And they say what they just did, what might have taken 15 minutes to get to them to say, now they can say it in 2 minutes or less.

Now you have a snippet of knowledge that is phenomenal, and you can take that from your entire long HOA (Hangout On Air) and copy it, or trim it down with your video editing program, and then send that out there as a teaser to the entire Hangout On Air, and say look at the good stuff we just covered. And they can watch a 2 minute video and not get all freaked out by the fact that they have to watch an hour long video to get the data. So it’s a great way to summarize what we are doing, put it into a short video, and then that’ll help you promote your long video later.

Martin: So that’s a great tip. I’m going to ask you to plug yourself again, because I just want to add an extra bit on. So for those that don’t know, within YouTube if you’ve got a Hangout or any video content that you own, you can click on Infer in settings, scroll down, and it will got to download MP4, which allows you to take it and you can then edit that video as you’d like in your own editing software. And that’s where you can just take that 2 minutes. So it’s really good – that’s great tip, Ronnie. So thank you.  So give us your website. Give us your YouTube details, your Google+ details.

Ronnie: Yes, if you look for Ronnie Bincer – the name right here on Google+ you will find me. Or just search it on Google, you’ll find me.

You can also do that search inside YouTube, however the name of the YouTube channel is different. It’s Video Leads Online. But you can just search for my name and you’ll probably find it.

The other ones if you are looking at it for any help from me, one on one, or with your group, you can go to TheHangoutHelper.Com, and you’ll find all the good stuff that you need to do.

Martin: There you go. Fantastic. Ronnie, that has been an awesome hour. Thank you for your time. Thanks to everybody in the room. Hopefully, I’m going to get a transcript done now, Ronnie, because it was so good.

Ronnie: Great. Thanks for the opportunity, Martin.

Martin: Thanks everybody. And thanks a lot for watching.

FS: Thanks, yes.

Ronnie: All right.

Martin: I hope you enjoyed that as much as we did. Take care. Bye.

 [end of transcript]